Led a web reality video production crew to Cancun, Mexico for Spring Break ’07 to find real “Whoa!” moments as part of the watchandwhoa.com microsite for Hershey’s Ice Breakers Sours. Videos were edited onsite daily and loaded to the site for organic viral activity. After 10 days on site, two contestants won the opportunity to star in a nationally broadcast TV commercial. Partners included MTV & The Cancun Spring Break Broadcast, iFilm, PureDigital, and MTV.com.

2007 Silver MIXX Award: Super-Rich Media