This spec commercial was created in 2007 as part of the Heinz 57 Ketchup “Top This” TV Challenge. I ran concept for the project, created storyboards, wrote the script, and then wrote the lyrics. I then served as the producer and director of the commercial and even made a cameo as “The Mustard Guy.” Of the thousands of entries, “57 Problems (but Heinz Ain’t One)” made the Top 50.
Brand
Heinz 57 Ketchup
Agency
CreativeRHINO
Employer
CreativeRHINO
Role
Creative Director