NO FEE MORTGAGE PLUS
Some of the stuff we talked about at that thing.
Led video production to create online video content for the Bank of America “No Fee Mortgage PLUS” microsite and online advertising campaign. The piece stars “Susan,” a virtual home loan specialist who tailors the microsite experience based on users’ home-buying experience. The project exceeded client expectations in user interaction and sign-up rates and made significant progress in the client’s willingness to embrace new technology.
Winner of Organic’s Bi-annual Exceptional Innovation Award