Led video production to create online video content for the Bank of America “No Fee Mortgage PLUS” microsite and online advertising campaign. The piece stars “Susan,” a virtual home loan specialist who tailors the microsite experience based on users’ home-buying experience. The project exceeded client expectations in user interaction and sign-up rates and made significant progress in the client’s willingness to embrace new technology.
Winner of Organic’s Bi-annual Exceptional Innovation Award
Brand
Bank of America
Agency
Organic, Inc.
Employer
Visual Goodness
Role
Video Content Producer
![BoA_NFMP-01](https://ryanwgates.com/wp-content/uploads/2019/10/BoA_NFMP-01.jpg)
![BoA_NFMP-02](https://ryanwgates.com/wp-content/uploads/2019/10/BoA_NFMP-02.jpg)
![BoA_NFMP-03](https://ryanwgates.com/wp-content/uploads/2019/10/BoA_NFMP-03.jpg)
![BoA_NFMP-03_Artboard 3](https://ryanwgates.com/wp-content/uploads/2019/10/BoA_NFMP-03_Artboard-3.jpg)
![BoA_NFMP-04](https://ryanwgates.com/wp-content/uploads/2019/10/BoA_NFMP-04.jpg)