As Sr. Director of Marketing, I oversaw marketing programs for the national rent-to-own retailer “easyhome Furnishings” with locations across 17 states. Duties included: developing and managing marketing strategies, budget planning and management, franchise advising and creative request management, developing and maintaining relationships with vendors, executing national digital and print campaigns, assessing data analytics, overseeing the website, social media, and online resource centers, creative development and art direction for all campaigns, overseeing demographic targeting, and directly managing corporate stores ad spending and targeting.