After completing a large remodel of Heroes Sports Bar & Grill, I needed an ad campaign to showcase that changes had taken place since taking over as managing partner. The “Renovate” campaign consisted of TV, radio, and web content as well as outdoor display, print, and grassroots. Combating a negative image of Wichita’s Old Town District at the time, the ad supported a 15% growth in sales during the campaign and 30% at year end. I wrote, produced, edited, and provided voice over for the production.