I was approached to consult on easyhome’s website which was going through a full remodel to feature video content and an interactive host. It was determined that easyhome’s new stores in the United States carried the burden of not being a household name, being thought of as a Canadian company, and not being clear what they do. I developed an organic SEO and social media campaign aimed at increasing awareness for U.S. store grand openings using online video content to inundate markets before, during, and after events. Data analysis showed stores utilizing the campaign saw a lift in sales by an average of 33% in the first 90 days.

This campaign resulted in me being hired by easyhome as the Sr. Director of Marketing for the United States.