MEMBERS PROJECT

Some of the stuff we talked about at that thing.

Led video production to create online video content for the American Express “Members Project” microsite in conjunction with a series of broadcast commercials. The subject of many case studies, this was the introduction of what has become a major initiative for American Express, putting cardmember’s in complete control of the causes they wanted American Express to support. Agency partners included Digitas, USA, Boston and Visual Goodness.

Brand

American Express

Agency

Ogilvy & Mather USA

Employer

Visual Goodness

Role

Video Content Producer/Director

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