The manager for the Wichita Naturals baseball program contracted us to create new branding for his team. We wanted to keep true to the playfulness of the thunderbolt in the movie “The Natural” while incorporating a traditional tiffany-style font to give a feeling of professionalism. We developed multiple logo mocks and narrowed down based on the client’s feedback. We then worked with various clothing companies to have the design developed to stitch to ensure it worked on cloth as it did on paper.